OUR HISTORY
Imagine a story of effort, perseverance and a deep love for family tradition.
1981
In the heart of Bogotá, Gustavo Morales and his son shared more than just blood: they shared a passion for selling fresh fish. It all started with simple wheelbarrows in the market square, a modest business that went beyond selling fish was a family legacy."
Gustavo Junior, a passionate young man eager to learn, accompanied his father on those days in the market square. Between laughter and life stories, Gustavo Junior absorbed the essence of commerce and the importance of quality in business. Every sale was a lesson and every interaction a learning opportunity. "
2010
Over time, the business began to prosper and its wheelbarrows became a landmark in the plaza. Gustavo Junior's passion and dedication did not go unnoticed. When his father, his mentor and guide, passed away, Gustavo made the brave decision to take the business to new heights.
Gustavo Morales' legacy lived on in his son, who transformed the small company into a thriving wholesale business. Maintaining the values and dedication that his father instilled in him, Gustavo expanded the operation and established relationships with local businesses, ensuring a constant source of fresh, quality fish.
2010
Over time, the business began to prosper and its wheelbarrows became a landmark in the plaza. Gustavo Junior's passion and dedication did not go unnoticed. When his father, his mentor and guide, passed away, Gustavo made the brave decision to take the business to new heights."
Gustavo Morales' legacy lived on in his son, who transformed the small company into a thriving wholesale business. Maintaining the values and dedication that his father instilled in him, Gustavo expanded the operation and established relationships with local businesses, ensuring a constant source of fresh, quality fish."
2020
Today, the wholesale company is a testament to Gustavo Morales' legacy. A legacy of passion, effort and love for commerce. The story continues, and Gustavo Junior continues to carry out the business with the same enthusiasm and love that his father taught him."
This is the story of a family business that rose, where love and dedication were the foundations of success. It is the story of Gustavo Morales and his son, an example of how a father's dream can become the lasting legacy of his descendants.
Gustavo Morales
Founder
